There’s a big difference between a branded plumbing company and being viewed more as a commodity. A commodity plumbing company is a company that someone calls in a plumbing emergency when they don’t know any good plumbers in the area.
A branded plumbing company is the company someone calls in an emergency and the company that someone thinks of when they think of having plumbing work done some time down the line.
What is Branding for Plumbers?
Branding for plumbers is a marketing concept aiming to develop a plumbing company’s perception as consumed by potential customers and the public. For example, a well-developed brand can reflect trustworthiness, popularity, and specialization.
Managing Your Plumbing Brand’s Reputation
Trust is perhaps the most crucial commodity for building a brand. You want a name, logo, or slogan that everyone can recognize, sure. But more importantly, you want a reputation for quality work/service to go along with that logo, name, or slogan.
The best way to build up your reputation in the digital age is through online reviews. Did you know that 56% of consumers read at least four online reviews before they make a purchasing decision on a product or service?
The first step is to be present on as many review websites as possible. Some of the most prominent ones include Yelp, Houzz, Angie’s List, and Google My Business.
Ask for Reviews
Most people will leave a review after a job is done if asked. Don’t forget to request feedback from your customers both online and in person.
Respond to Reviews
These days, people expect a reply to business reviews. Over 68% of polled consumers say they expect responses within three days. Replying to reviews (good and bad) shows customers that you care about their experience and helps build trust.
Immersing Your Brand in The Community
If possible, get involved in the community. Being with the people you provide (and want to provide service to) is probably the best way to mark plumbers. It goes hand in hand with building a good reputation but works closely with managing reviews. For example, you could:
Local Sports Sponsor – Pipers nationwide using this proven and authentic method. Supporting small league games in some way (uniforms, equipment, food, etc.) is a great way to introduce yourself to the community and connect with people who may need your resources.
Some communities are built around shared beliefs. As a plumber, you can become involved and start building your brand by donating to popular charities in your area.
Getting involved isn’t just about giving your money. A person’s time is just as valuable, if not more. You stand to make a great impression on your community members by being active in local activities. This could mean being on the PTA, school board, chambers of commerce, or simply participating in local leisurely activities.
Establishing Brand Values
Think about what you are good at or what your company does that no other plumbing company does. Consider what you bring to the table for the customer or what makes you stand out from the competition. Here are some examples:
Do you pride yourself on responsive service? Highlight this fact in your branding. If consumers need to fix their plumbing services fast, you will be the brand to call every single time.
If you specialize in cosmetic plumbing services, consider touting yourself as the plumber that can make kitchens and bathrooms glamorous. A fancy font, regal colors, and an elegant-sounding name can convey to the customer that you do beautiful plumbing work.
Some plumbers hang their hats on being able to do extensive commercial and residential work. If that sounds like you, then you have an excellent branding angle. Consider a slogan like “Big or Small; we do it All!”